Median’s Optimizely native plugin provides access to the Optimizely platform (formerly known as Episerver) to help create an engaging app experience through push notifications and analytics. In today's competitive mobile app market, harnessing the power of a robust push notification service provider is essential for keeping your users coming back.
With the Optimizely native plugin adding push notifications to your app, you get a comprehensive solution that seamlessly integrates with your Optimizely digital marketing campaigns, empowering you with unparalleled personalization and performance management capabilities.
Effortlessly create impactful interactions by designing one-time or behavioral campaigns. Experience the convenience of automated push notification dispatch through Smart Campaigns and Marketing Automation capabilities, allowing you to reach your target audience with precision and timing. Whether it's a special event invitation or exclusive holiday offers, Optimizely adapts to your timely needs.
Customize and enhance your push notifications with images, field functions for personalization, and deep linking to define the next action within your app. With in-depth analytics and effortless A/B testing, you can optimize your messaging for maximum impact. Add Optimizely to your Median app to captivate your users, boost engagement, and drive app success.
Key features
Frequently asked questions about Optimizely
There are several metrics that you should be monitoring to get a good idea of how effective your app push notification strategy is. Read our handy blog article on this topic to learn about these key metrics.
Good push notifications are relevant, useful, actionable, concise, conversational, personalized, and positive. Check out our guide to learn how you can write push notification messages that hit the mark with your audience.
Yes! Optimizely helps you take full advantage of advanced push notification options on the iOS platform, such as Key/Value Pairs and Custom Sound. Check out the full list on their push notification help center.
To set up and use Mobile Push with Optimizely Campaign, you need the following:
- An app that you created on the Median platform
- A user account for Firebase Cloud Messaging Service (FCM), a free cross-platform solution for sending push messages